What this site collects.

Site analytics. Google Analytics 4 and Microsoft Clarity record which pages you visit, how you got here, what you click, how far you scroll, and, in Clarity, anonymised replays of sessions with typed text masked. We use this to see which articles and pages lead to booked calls and to fix parts of the site people struggle with.

Booking a call. The Book a Call button opens Calendly. Whatever you enter there, such as your name, email address and notes about your project, goes to Calendly and to us so we can hold the call. Calendly’s own privacy notice covers its processing.

Email. If you write to us, we keep the correspondence for as long as we are talking to you about a project.

Analytics cookies are set only by Google Analytics and Microsoft Clarity. The cookie notice at the bottom of the page lets you decline them; declining stops both tools on this browser and keeps the rest of the site working. You can change that choice at any time with the button below, or block cookies in your browser settings.

Calendly sets cookies inside its booking widget when you open it. Those are governed by Calendly, not by the choice you make here.

The site is hosted on Amazon Web Services and its content is served from a content management system we run. Analytics data is processed by Google and Microsoft under their standard terms. Booking data is processed by Calendly. We do not sell visitor data and we do not run advertising.

Analytics data is kept for the retention period configured in each tool and then deleted or aggregated. Booking and email records are kept while we work together and for a reasonable period afterwards. You can ask us what we hold about you, ask for it to be corrected or deleted, or object to analytics processing by emailing us.